My book critique: Six frames for thinking about information

Edward De Bono: Vermilion, Ebury Publishing, Random House Group, 2008

In his book, De Bono (2008) describes the use of a special technique to change the way the reader can interpret the enormous amount of information that he receives. In a clear and simple manner, the author explains the importance of directing attention consciously by means of establishing certain frames. In addition, he gives each frame a shape: a triangle, a circle, a heart, a square, a diamond and a slab. The purpose of De Bono (2008) is, essentially, to help the reader focus his attention consciously. He affirms that in this way needs can be satisfied, and values and interests can be found.

In the preface and introduction, the author defines confusion as “an enemy of thought” (p. 13). On top of that, he states that this is caused not only by information overload, but also, by trying to do everything at the same time. Consequently, he affirms that it is possible to avoid confusion by using clarity, which can only be achieved by re- directing attention in a special way. Another important element of thought he refers to is perception. In each of the following chapters, he presents a separate, clear and complete description of each frame. He relates each shape to the type of perception it suggests; and on top of that, he enlarges his explanation providing a special meaning for each shape.

 Six frames for thinking about information is a very useful book for public in general, but especially for managers and group leaders who want to get the most out of information. De Bono (2008) has been teaching his method of thinking in the last decade. He has delivered lectures in different types of organizations. De Bono´ s strategy to direct our attention is an interesting way of thinking and looking at the world that surrounds us. His clarity is the result of being very simple and very visual as well. He helps the audience find a more effective way of focusing on what is really relevant; and in this way avoid getting overloaded by too much information, which can cause unnecessary confusion, an undesirable element in effective management.

                                                               Reference

De Bono, E. (2008). Six Frames for Thinking about Information. U.K. Vermilion, Ebury Publishing, Random House Group.